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SHERA ply and GREENLAM - BONDED for perfection
SHERA ply and GREENLAM bonded their green technologies for the perfect interior solutions
SHERA, the Thailand leader in Fibre-composite solution (FCSTM) technology marks an inaugural launch of its co-marketing project – “BONDED for Perfection”, the collaboration of green technology, SHERA ply; the innovative plywood and MDF replacement product for built-in furniture, walls and ceilings, and the eco-friendly surface finishing products from PORT09; Thailand’s sole distributor of “GREENLAM”, the biggest high-pressure-laminate brand from India. “BONDED for perfection” is the co-marketing program to jointly promote the perfect solutions resulted from the integration of each product’s exceptional properties to meet the functional and aesthetic requirements of interior decorative construction industry. Bonded SHERA ply; plywood replacement substrate, and GREENLAM’s finishing material are suitable for various applications, having exceptional functional performances especially in water and termite resistance, heat and fire resistance, mold resistance, anti-bacteria and also free from pesticide and formaldehyde. During this co-marketing program, the partner will form a joint effort to promote this bonded solution by collaboratively introduce SHERA ply and GREENLAM to the architectural and interior decorative construction projects countrywide. To complement the programme, SHERA ply has also introduced the newly formed “SHERA ply design partners”, a multidisciplinary team of architects, designers and technicians, which will work closely with the sales and marketing team from GREENLAM in solution introduction and technical support for customer.
At the event, Apirak Chaisiripanich, President of Production, Mahaphant Fibre-Cement (Public) Co.,Ltd., the manufacturer of products under SHERA trademark, and Mr. Dittakan Tippawan, President of GREENLAM Asia Pacific (Thailand) and Managing Director of PORT09 Co.,Ltd., had demonstrate the exceptional properties of bonded solution by conduct a virtual water-resistant experiment of the door made by SHERA ply and finished with GREENLAM laminate. The partners announce that in the 2nd quarter of 2013, they will jointly promote this bonded solution to their 3,000 customer accounts on hand including leading property developers and leading design and interior construction firms. They also plan to have product readily available to service the customers at Port09’s 100 dealers across the country within the same quarter.
Mr.Apirak disclosed that the company has already increased the production capacity of SHERA ply to 1,200,000 sheets per year to support expected demand from this collaboration, targeting to achieve sales revenue of 100 million Thai Baht by end of this 2013 fiscal year.
The “BONDED for perfection” products will be public launched at booth F903 in Thailand Architect Expo 2013, Impact Challenger Hall.
SHERA ply is the perfect solution for plywood and MDF board replacement in interior decoration works including built-in furniture, ceilings and walls. The products is designed to overcome the limitations of existing material in the market, positioning itself as the first fiber-cement material to enter global furniture and interior decorative construction industry.
Port09 is the leading distributor of green and eco-friendly High Pressure laminate (HPL) products, offers wide range of HPL under trademark GREENLAM, SPLENDER and Port09 Laminate. Port09 is well received by the designers, home owner and project owner as a leading distributor of HPL that offer various colors, patterns and designs of high performance HPL for furniture and interior decoration industry.