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SHERA ply is Successfully Launched in BEX ASIA 2015
SHERA ply successfully launched its green interior solutions for South-East Asia green building market, in
effort to capture the unmet demand for less environmental-impact interior substrate material which is in
compliance with international green building standards, at BEX Asia 2015 in Singapore.
The Thai Olympic Fibre-Cement Co.,Ltd. (Mahaphant Group, Thailand), the regional leader in fibrecement
solution (FCSTM) technology under SHERA trademark, will commence a regional marketing campaign to
promote its high performance fibre-cement material - “SHERA ply” in the event. SHERA ply is a non-asbestos
calibrated fibre-cement panel that can be used as a replacement to plywood, MDF and particle board in
interior decorative application, such as ceilings, walls and furniture. The product is fire resistant, mold
resistant, contains no added urea formaldehyde (NAUF), and contains 60% of recycled raw material, thus
helping to contribute to a healthier and safer building’s indoor environment. In addition to its unique
performance, SHERA ply is also the 1st fibre-cement manufacture in Thailand that commit to continuously
lessen its impact to the environment for the whole product life-cycle and disclose its Environmental Product
Declaration (EPD) as per ISO 14025 (Type III) to the public.
SHERA ply has been well received amongst international green building projects as the product has
low VOCs and contains no added Urea-Formaldehyde which is in compliance with international green building
standard such as USGBC’s LEED, Singapore’s BCA Green Mark and Thailand Green Building Institute’s TREES.
After few years of pre-marketing activities, SHERA ply has been used in many regional leading green building
projects such as Abu Dhabi National Oil Company’s Headquarter in UAE, National Heart Center and Capita
Green Building in Singapore, AIA Capital Center, Unilever Headquarter, Toyota Deluxe Showroom and Kentucky
Fried Chicken Restaurants in Thailand.
The marketing campaign “SHERA ply Design Responsibly” aimed to communicate to the architects,
developers and contractors on how the product can contribute to a better indoor air quality and environment
started with a three-day showcase which will take place at the Marina Bay Sands Singapore during 2-4
September 2015 at SHERA’s Booth N39, Build Eco Expo (BEX) Asia 2015.
Photo Caption: SHERA ply, the high-performance fibre-cement for green interior solutions, appointed Akati Impex Pte. Ltd. (subsidiary of Dominant Enterprise Berhad) to be a new distributor. Eugine Teo Yu Chin, Executive Director, Dominant Enterprise Berhad (third from left), and Nittaya Prateeptinthong, Assistant Vice President - Interior Solution Business, Mahaphant Group (fourth from left), and Patarakitti Chiraratn (first from right), Product Manager of SHERA ply, join hands in BEX ASIA 2015.