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SHERA commercial launch new product - SHERA ply, aiming market share from the India’s plywood market size worth 80 billion Baht

From October to December 2012, SHERA showcase at the Economic Times’ ACETECH 2012 stunned the visitor from across India, South Asia and the Middle East by the official launch of the innovative fiber-cement product - SHERA ply, the new era of plywood-substrate product which targets to gain 0.25% market share of the plywood market in furniture industry and interior decorative categories in the first year. The event took place in 3 metropolitan cities of India; Mumbai, Chennai and Delhi. As a result of the event, 6 new distributors in key cities were appointed to facilitate the expected demand of more than 300 Million Rupees (approx.200 million Baht) of SHERA ply sales volume in its first year of launching, drawn from enthusiastic architects, interior designers and project owners. This makes the target sales turnover for the financial year 2013 increasing to 1 billion Rupees (approx. 650 million Baht) for all SHERA’s portfolios in India.


Mr.Himesh Shah - Associate Vice President of Mahaphant Fibre-Cement (South Asia) Pvt Ltd., subsidiary of Mahaphant Fibre-Cement (Public) Co.,Ltd., manufacturer of Innovative Fibre Composite Solution (FCSTM) product, under trademark of SHERA, has announced that this year the company had welcomed more than 5,000 visitors at the world’s 3rd largest construction exhibition, the Economic Times’ ACETECH 2012. Visitors ranged from world-renowned architects, property owners, design professionals and construction or decorative material distributers who visited and showed their interest in the wide-selections of wood-substrate category of SHERA. Highlight of the event was an introduction of the latest version of Fibre-Cement technology - SHERA ply, which has been designed to substitute wood-base panel for ceiling, wall and built-in furniture applications. The innovative product is safe, non-formaldehyde certified in accordance with Super E0 standard, resistant to water, fire and termites and has the possibility to contribute 8 USGBC's LEED credits. The product can be worked with normal carpentry tools and finishing techniques similar to plywood and MDF in interior decoration work.


SHERA ply started its buzz by email invite to almost 5,000 contacts of professional architects and designers, business partners, dealers and distributer across South Asia and the Middle East to witness the experiment of SHERA ply in a boiling-proof test and to exceed their design edge by the flood/water proof door and water-feature displays with SHERA ply. The honored guest of special invitees were include of world-class architects- Mark and Peter Anderson from Anderson Anderson Architecture, the famous Indian author, Shiv Khera, the author of 12 books including international bestseller “You Can Win”, which has sold over 2 million copies in 16 languages and Mr. Karun Ansal, President of the top India property developer - Ansal Housing & Construction. The feedback since, has been very positive complement the SHERA ply’s product concept such as;


“Very interesting product, I will use them at my project, Thai-style Villas in Mumbai.”

Mr. Karun Ansal, President, Ansal Housing & Construction Ltd.

 “Very versatile product for Indian construction, Keep it up!”

AR. Josh Kuljeet Bhalla, Principal of Sky Studio and leaf design Architect firm

“Received invitation and visited your stall. Really interesting products! Keen to use them.” Mr. Sanjeev Anand, Director of Trusted Resource.

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